Summer Tourism Season Officially Opened at Zarechye Park Hotel

On May 30, 2026, the official opening of the summer tourism season took place at Zarechye Park Hotel, one of the leading recreational destinations in the East Kazakhstan Region. The event was held in the format of a large-scale festival, bringing together local residents, visitors to the region, representatives of the tourism industry, and supporters of an active and healthy lifestyle.

The festival program was divided into several thematic sections. The official part began with a presentation of the park hotel's infrastructure and an introduction to its key facilities and attractions.

As part of the daytime and evening activity program, guests participated in open training sessions and master classes conducted by leading representatives of the regional fitness industry, including:

• Comprehensive warm-up sessions by Aviva Fitness & SPA and Trinity Fitness;
• High-energy jumping fitness and Zumba programs presented by the StrongFit team.

Festival visitors also enjoyed:

• Ethno and Gastronomy Zone: tastings of products from local farms, an eco-bar, and a presentation of natural Altai honey by Amalaya.
• Craft Fair: an exhibition and sale of handmade products created by regional artisans, along with thematic workshops, including an interactive program by Altai PRO.
• Cultural and Educational Program: guided tours around the park hotel grounds, as well as activities promoting Siberian steam-bathing culture and traditional wellness practices.

For outdoor and adventure tourism enthusiasts, the festival featured an archery area, a sports zone with bicycle rentals, and guided ATV excursions.

The entertainment program concluded with a prize draw sponsored by the event’s partners, including a dedicated zone presented by Alex Optika. The festival’s grand prize was a family vacation certificate for a stay at Zarechye Park Hotel.