The KITF–2026 International Exhibition in Kazakhstan has once again established itself as the premier platform for showcasing tourism potential. From the very first day, the East Kazakhstan Region (EKR) booth became a major center of activity, drawing significant attention from delegations representing China, India, Turkey, the UAE, Germany, and the Middle East Altainews.kz.
The event is held from April 22 to 24 at the Atakent Exhibition Center. This year, East Kazakhstan is leading the way in terms of visitor inquiries, with international guests and investors showing immense interest in the region's unique natural landscapes and tourism offerings.
The biggest buzz is centered around eco-tourism and adventure travel. Visitors are specifically seeking details on Katon-Karagay National Park and the West Altai Nature Reserve, while inquiring about rafting and trekking in the Altai Mountains.
This season's top favorites include:
Trophy Hunting: This remains the most requested activity among foreign tourists.
Ethno-festivals: There is a high demand for event-based tours, particularly for traditional berkutchi (eagle hunting) competitions.
The region's potential is presented by key market players, including Sunrise Travel, offering comprehensive regional tours, and the authentic "Taezhny Dom Vasilievo" retreat from Ridder.
The hallmarks of East Kazakhstan continue to be its world-famous honey, "Medovaya Marka" beverages, and velvet antler (pantocrine) products. Hundreds of visitors gather daily at the booth for tastings of these unique delicacies.
International media interest has been significant, with BBC News among those highlighting the region's projects. Additionally, several B2B meetings were held to discuss transport accessibility and the organization of familiarization (FAM) tours for major global travel agencies.
Participation in KITF–2026 provides the region's tourism industry with a unique opportunity to establish direct partnerships, expand cooperation networks, and enhance regional brand awareness on the international stage. East Kazakhstan’s presence at the exhibition not only strengthens its position on the national tourism map but also facilitates its seamless integration into the global tourism community.
